The McDonald's secret to staying among the most valuable brands may be in the mobile phone
Business

The McDonald's secret to staying among the most valuable brands may be in the mobile phone

SAPO28 August 2026 at 21:03

McDonald's is using the mobile phone as a fundamental strategy to stay among the world's most valuable brands. The relationship between the brand and consumers no longer happens only inside the stores, having migrated to the digital environment.

McDonald's mobile app has become an essential strategic tool for the company. Through it, the fast food chain can better understand its customers and collect data on their preferences and behaviors.

Based on this information, the brand can personalize offers and promotions for each app user. This personalization aims to create a more relevant experience for the consumer.

The ultimate goal of this strategy is to encourage repeat purchases. By offering a more tailored experience to individual preferences, McDonald's hopes to build customer loyalty and maintain its prominent position in the market.

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