MOIDA, a South Korean brand specializing in cosmetics and skincare, has arrived in Portugal to begin a new phase of its international expansion. The choice of Portugal as the destination for this expansion reflects the growing interest of Portuguese consumers in K-Beauty, the well-known South Korean beauty industry.
The brand has established itself with two physical stores, located in two of the country's main cities: Porto and Lisbon. This presence in two strategic locations allows the South Korean brand to reach a greater diversity of consumers in the Portuguese market.
With this entry into Portugal, MOIDA joins other Korean cosmetics brands that have invested in the country, responding to the growing demand for skincare and cosmetics originating from South Korea.
