Pedro Ribeiro, Super Bock Group: Investing in change management skills will yield returns
Business

Pedro Ribeiro, Super Bock Group: Investing in change management skills will yield returns

SAPO Notícias28 August 2026 at 12:50

Pedro Ribeiro, General Director of People and Organization at Super Bock Group, analyzed the results of the 62nd edition of the Human Resources Barometer. Within the scope of this analysis, the executive shared his perspective on trends and priorities in the human resources area.

Ribeiro argues that investing in change management skills will yield interesting returns in the near future. This position arises in the context of his analysis of the Barometer data, which allows identifying the main trends and challenges faced by organizations in managing human capital.

Super Bock Group, as one of the leading companies in the sector in Portugal, positions itself by considering the preparation of its teams to deal with transformation processes as a strategic priority. The executive emphasizes the importance of developing these skills proactively within organizations.

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