The festival lasts three days. The brand has to last the whole year
Business

The festival lasts three days. The brand has to last the whole year

SAPO28 August 2026 at 09:02

The festival lasts three days. The brand has to last the whole year

This is the title of an opinion piece written by Diana Taveira, CEO of milk&black. It is an opinion article that addresses the relationship between festivals and brands. The title suggests a reflection on the difference between the limited duration of a festival event and the need for brands to remain relevant throughout the year. The author is the leader of a company called milk&black, whose area of activity is not specified in the text presented.

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