It was the agencies themselves that turned their services into a commodity

The agency market is fragmented and competitive, with increasing pressure to justify its value. Nuno Pinhel, CEO and founder of VRTX, analyzes the situation, pointing out that part of the problem was created by the agencies themselves, which began selling standardized deliverable packages, turning themselves into a target for comparison where the only remaining differentiator is price, instead of focusing on unique value propositions.

Related articles

Photo by Diogo Miranda on Pexels

Business

  

Interest rates expected to rise. Installments grow by up to 70 euros this month already

Just days away from the ECB meeting, an influential member of the monetary authority signaled to markets that inflation risks require another interest rate hike. Loan repayments could increase by up to 70 euros this month alone, with the Euribor standing above 3%.

Observador27/08/26, 18:06

Business

  

Bonus "friends" and zero commissions: discover the banks' strategies to attract customers

Banks in Portugal are adopting aggressive strategies to attract new customers, offering bonuses for referring friends, zero commissions on various services, and incentives for direct deposit of salary or pension. These campaigns aim to capture clients and increase the depositor base in an increasingly competitive market among financial institutions.

Expresso27/08/26, 18:00

Photo by Angel Rondon on Pexels

Business

  

IHRU opens competitions for 77 affordable rental homes in 19 municipalities

The Instituto da Habitação e da Reabilitação Urbana (IHRU) has opened nine draw competitions for the allocation of 77 affordable rental housing units, under the Housing Rental Support Program (PAA). Applications run until September 17, 2026 and cover housing types from T0 to T6, distributed across 19 municipalities, including Lisbon, Porto, Aveiro, Beja, Évora, Setúbal, among others. Interested parties must first obtain the Application Registration Certificate on the PAA Platform and then submit their application through the IHRU Arrenda Platform.

Jornal Económico27/08/26, 17:45

Photo by Marta Branco on Pexels

Business

  

European Union: Chinese small orders drop 30% to 40%

The European Union began applying, since July 1st, a customs duty of 3 euros on small packages coming from outside the bloc, covering shipments valued under 150 euros. The measure has already shown significant results, with imports, mainly from China, registering a drop between 30% and 40%.

Euronews Portugal27/08/26, 17:43