
Business
Bonus "friends" and zero commissions: discover the banks' strategies to attract customers
Expresso27 August 2026 at 18:00
Banks in Portugal are adopting aggressive strategies to attract new customers, offering bonuses for referring friends, zero commissions on various services, and incentives for direct deposit of salary or pension. These campaigns aim to capture clients and increase the depositor base in an increasingly competitive market among financial institutions.
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