Elections in Brazil are attracting a large variety of famous candidates, including former footballers, celebrities from the Big Brother program, and look-alikes of well-known politicians. This trend of public figures seeking elected positions has become a highlight in the Brazilian political landscape.
Among the candidates seeking to attract votes are people who try to benefit from the popularity of well-known names in national politics. The strategy of using names similar to those of famous politicians is a form of political marketing that can confuse voters or exploit identification with certain public figures.
According to data from Brazil's Superior Electoral Court, there are at least 29 candidates whose name on the identification that will appear for voters will have the name "Bolsonaro." This demonstrates how the strategy of using surnames of well-known politicians is used by various candidates seeking to get elected.
This practice raises questions about the transparency of the electoral process and the possibility of manipulation of voters' choices. The use of names similar to those of famous politicians can generate confusion at the polls and raises debates about the need for more rigorous regulation for these cases.
