The Brazilian Association of Bars and Restaurants (Abrasel) will hold the Abrasel Lounge 2026 on September 15th and 16th, an event dedicated to content, innovation, networking and business generation for the out-of-home food sector. The event takes place at Ciccillo Matarazzo Pavilion, at the Ibirapuera Biennial, in São Paulo, and is part of Out-of-Home Food Week.
The Abrasel Lounge is expected to receive approximately 12,000 visitors over the two days of the event. Registration is open and Abrasel members do not pay to participate. The event is presented by Ambev, Keeta and Stone.
The event brings together interactive arenas, immersive spaces, technology demonstrations and hands-on experiences focused on the main challenges and opportunities in the out-of-home food sector. The program was structured to bring knowledge and business reality closer to the participants.
Among the highlights are the interactive arenas, which replace the traditional lecture format with discussions with active audience participation. The event is aimed at business owners, managers, professionals and suppliers in the sector.
