Private labels, which already represent a significant share of sales in European retail, are expanding in Brazil and are no longer exclusive to large retail chains. Medium-sized companies have started developing exclusive products directly with Chinese manufacturers, creating a complete brand process that includes technical specifications, packaging, and visual identity. This change is occurring amid intense price competition on major marketplaces, where product differentiation has become essential for those who do not want to compete solely on price. Data from NielsenIQ shows that nearly 70% of Brazilians consider private labels a good alternative to traditional brands, and 72% associate them with good value for money.
oglobo28/08/26, 20:04
