Artificial intelligence has advanced significantly in the field of artistic creation, altering processes that previously depended exclusively on human work. Singer Junior addressed this impact during the #PapoDeSegunda program, reflecting on the paths of music in the face of tools capable of generating texts, images, sounds, and different formats in a few minutes.
The discussion raised in the program revolves around a question that is gaining more and more space among artists and music industry professionals: to what extent is it possible to incorporate these resources without diluting the identity of the creator.
Gabriel Nascimento, co-founder and executive director of Novelo Produções, radio broadcaster, and postgraduate in Art Direction for Advertising, participated in the conversation offering his perspective on the topic. For him, technology should be understood as an ally in executing certain tasks, and not as a substitute for human work.
The article suggests that the music industry now faces the challenge of finding a balance between the use of new tools and the preservation of the authenticity and identity of artists in their creative processes.
