X brings back tool from former Twitter to help brands generate leads
Business

X brings back tool from former Twitter to help brands generate leads

SAPO Notícias28 August 2026 at 10:51

X is bringing back an advertising solution from former Twitter, Lead Gen Ads, which had been discontinued. This tool allows brands to capture contacts directly within the platform, without users needing to leave the social network to fill out forms.

The platform reintroduced this format with some changes compared to the original version, adapting it to current demands and expectations of advertisers. The goal is to make the lead capture process more efficient for brands using X as an advertising channel.

The reintroduction of this feature comes at a time when X has sought to diversify and strengthen its advertising offerings to attract advertisers again. Lead generation solutions are particularly valued by marketers because they allow a more direct connection between the brand and potential customers.

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