Lula vs Bolsonaro: how were the polls at the start of campaign advertising on TV in 2022?Photo by michelle guimarães on Pexels
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Lula vs Bolsonaro: how were the polls at the start of campaign advertising on TV in 2022?

oglobo28 August 2026 at 07:30

The free electoral time on radio and TV began on a Friday, marking an important phase in Brazil's political campaigns. Radio stations broadcast electoral time from 7:00 to 7:25 AM and noon to 12:25 PM, while on open TV the blocks are shown from 1:00 to 1:25 PM and 8:30 to 8:55 PM, in addition to other insertions throughout the day.

On opening day, ads for Senate, state deputy, and governor candidates were aired. Presidential and federal deputy candidate programs began the following Saturday.

The distribution of each campaign's time is based primarily on party representation in the Chamber of Deputies. Among the presidential candidates, the main names were Lula and Bolsonaro.

The article mentions tests and questionnaires to discover which candidate the reader most identifies with and what their ideological profile is, suggesting interactive coverage aimed at the voting public.

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