Moroccanoil chooses Aryna Sabalenka to reinforce the brand's global positioning
Business

Moroccanoil chooses Aryna Sabalenka to reinforce the brand's global positioning

SAPO Notícias27 August 2026 at 15:02

The hair care brand Moroccanoil announced Aryna Sabalenka, one of the leading stars of women's tennis, as its new global ambassador. The partnership aims to associate the athlete's image with the brand's values of beauty, performance, and lifestyle, reinforcing the brand's international positioning strategy in the premium beauty products market.

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