In the midst of growing audience, Prime Video sees challenges in sports streaming: 'Generations want different things'Photo by Ivett M on Pexels
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In the midst of growing audience, Prime Video sees challenges in sports streaming: 'Generations want different things'

oglobo27 August 2026 at 05:00

Amazon Prime Video is reaping good results in Latin America in sports streaming, taking advantage of the increasingly fragmented market. The 2026 World Cup, the biggest ever with 48 participants and 104 matches, highlighted the difficulty fans face in finding where to watch the games. The company is betting on the strategy of being an "aggregator," offering both its own content and that of partner companies in one place, as occurred during the World Cup. Amazon held an event in Mexico to announce news in the region, including investment plans in Brazil, where the platform achieved record viewership with sports.

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