AI enters broker training and automates routinePhoto by Pezibear on Pexels
Real EstateCoimbra

AI enters broker training and automates routine

oglobo26 August 2026 at 18:08

The Brazilian real estate market, with more than 750,000 accredited professionals, is beginning to integrate artificial intelligence into the training of its agents. The Brazilian Institute of Professional Education (IBREP) developed ImobAI, a virtual assistant specialized in real estate routines that is being incorporated into the students' training curriculum. The tool aims to transfer the operational and bureaucratic workload to technology, freeing up the broker for strategic work, analysis, relationship building, and deal closing. With 40 branches across the country, the institution released access to the platform for students enrolling in the Technical Course in Real Estate Transactions, taking advantage of the seasonality of Real Estate Broker Day on August 27.

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