После years of dominance of high-coverage foundations, marked contours, and intense highlighters, makeup has undergone a transformation. The current trend is to let the skin breathe, abandoning the excessively corrected look in favor of a more natural and spontaneous finish.
Luminosity, previously achieved with specific and visible products, now appears more discreetly and integrated with the natural texture of the face. The shine aims to recreate natural radiance, creating the impression of freshness and hydration without appearing as an extra layer of product.
This shift is directly tied to the popularization of skin care routines. As skincare has become more prominent in beauty practices, makeup has begun to take on a new purpose: to enhance the results of well-cared-for skin, without necessarily concealing its original texture.
The saturation caused by digital filters and constant exposure to flawless images on social media has also contributed to this behavioral change. The desire for a more authentic and realistic appearance has driven the return of the glow, now in a more subtle and genuine version.
