"Safety" fatigue is increasing among parents, and experts warn that this trend could have fatal consequences. This fatigue refers to the exhaustion parents feel when trying to keep up with all the available child safety advice and information.
The problem is aggravated by the fact that the most audible voices on social media that parents follow are rarely the most qualified to give safety advice. Information arrives constantly through multiple channels, making it difficult for parents to distinguish what is reliable from what is not.
Researchers who studied the most successful content on TikTok in the areas of "natural parenting" and well-being discovered last year that most health claims in these videos were misleading. This fact significantly contributes to the confusion and exhaustion that parents feel.
The study also revealed that 80% of this misinformation did not come from health professionals, but from other parents and influencers. This means that incorrect information is spreading rapidly through channels that parents trust, potentially endangering children's safety.




