Portuguese marketing forgot about the beach

This is an opinion article by Lídia Moreira, director of Marketing, Communication and Sustainability at Soja de Portugal. The article's title suggests that the author considers that Portuguese marketing has neglected or underutilized the beach theme. As this is an opinion piece, the author presents her personal perspective on how brands and marketing professionals in Portugal approach the beach as a theme or communication setting. The author's identity indicates that she writes from her professional experience in marketing and sustainability. However, the full content of the article was not provided, so it is not possible to summarize the specific arguments or conclusions presented by the author.