Portuguese 'beauty iFood' expands in Brazil with support from French giantPhoto by Anderson Alves on Pexels
Business

Portuguese 'beauty iFood' expands in Brazil with support from French giant

Público29 August 2026 at 16:46

The Portuguese-Brazilian company SheerMe, known as the "beauty iFood," was created with the aim of connecting beauty salons to clients, operating as an intermediary platform between aesthetic industry professionals and consumers.

The company now has the support of French giant L'Oréal to expand its operations. With this partnership, SheerMe's goal is to strengthen its presence in the Brazilian market, leveraging the structure and reach of the French multinational in the beauty sector.

The brand is participating in the Startup Summit in Brazil, an event that brings together startups and technology companies, where it seeks visibility and new growth opportunities in the country.

The Brazilian beauty market represents a significant opportunity for the platform, which intends to establish itself as a reference in connecting beauty salons and clients through its technology.

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