The global consumer goods market has gained a new dimension in how brands and people connect. SECURETRACE has just launched ORIGINAL.ID, the gateway to an identification ecosystem that transforms the physical product into the main channel of communication and trust with the end consumer, inaugurating the era of Product-to-Consumer (P2C).
The new infrastructure updates market standards and generates an exclusive "biometrics" for each manufactured unit. By applying the same uniqueness logic of human fingerprints to physical goods, ORIGINAL.ID creates unprecedented possibilities to give each item its own voice and a living history.
The novelty inaugurates an unprecedented chapter in corporate management and customer engagement, dubbed the ID Movement. According to a statement made at a board meeting, the biggest strategic mistake would be to believe that the value of a product is guaranteed as soon as it leaves the factory, since with each kilometer traveled by the product, the brand moves away from the consumer and trust is lost.
