Companies embed finance and bring retail and credit closer togetherPhoto by Eduardo Fuentes Loya on Pexels
BusinessCoimbra

Companies embed finance and bring retail and credit closer together

oglobo29 August 2026 at 02:07

The expansion of digital financial services is transforming companies that previously only operated as merchants or service providers. Businesses from different sectors are incorporating credit, cards, installment plans, and other financial solutions into their relationship with customers, bringing retail, services, and technology closer to the financial system.

The theme was highlighted at FEBRABAN TECH 2026, an event held between August 24 and 26, at the Anhembi District, in São Paulo, SP. Among the event tracks, there was a discussion about "embedded finance and cross-sectoral convergence," in a scenario where technology expands the capacity of non-financial companies to offer financial services within their own consumer journeys.

The transformation occurs in parallel with the acceleration of the financial system's digitalization. The budget of Brazilian banks for technology should reach R$50.4 billion, indicating the حجم dos investimentos do setor financeiro em inovação.

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