Skill Group promoted an exclusive event in partnership with SAP, bringing together business partners and specialists for a day of training. The program was focused on strengthening sales, updating on the Brazilian tax landscape, and discussion on the role of Artificial Intelligence in business transformation.
The event opening featured a lecture led by Hélio Azevedo, entrepreneur and mentor, who presented sales techniques focused on human behavior. He showed how the emotional aspect influences purchasing decisions and how value creation can be more decisive than price competition. During the presentation, the specialist used comparisons and practical examples to demonstrate how strategic communication contributes to more effective negotiations and longer-lasting business relationships.
Representing Skill Group, the Chairman of the Executive Board, Marco Antonio, and the Head of Tax Solutions, Regiane Rios, shared an analysis of the current landscape. The event aimed to train participants in sales strategies and market trends.
