TAAG strengthens commercial representation in Europe with Aviareps
NewsAvia28 August 2026 at 16:23
TAAG – Linhas Aéreas de Angola announced on August 28 the appointment of AVIAREPS as its new General Sales Agent for the European market, effective September 1. This partnership is part of the Angolan company's commercial strategy, which aims to strengthen its market share and passenger traffic acquisition in Europe.
AVIAREPS will be responsible for the commercial representation of TAAG in Europe, with a mandate to support reservations, ticket issuance, sales follow-up and similar activities. The company will work with travel agencies, tour operators, corporate accounts and other relevant sector partners, focusing on sales growth and strengthening the TAAG brand presence.
AVIAREPS is a company founded in Germany in 1994, specializing in representation, marketing and communication in the aviation, tourism and hospitality sectors. The company's experience in representing airline companies in different European markets constitutes, according to TAAG, an asset and a competitive advantage for the development of its business on the continent.
With this partnership, which includes Portugal among the markets covered, TAAG reaffirms its commitment to strengthening its international presence, expanding commercial opportunities and continuing to bring Angola closer to the main international markets.
A TAAG – Linhas Aéreas de Angola anuncia nesta sexta-feira, dia 28 de agosto, a nomeação da AVIAREPS como seu novo Agente Geral de Vendas (GSA) para o mercado europeu, a partir do próximo dia 1 de setembro. Esta parceria insere-se na estratégia comercial da companhia africana, que visa reforçar a sua quota de mercado e a captação de tráfego de passageiros na Europa, enquanto mercado estratégico para o desenvolvimento da sua rede.
A AVIAREPS será responsável pela representação comercial da TAAG na Europa, com mandato para apoiar as reservas, a emissão de bilhetes, o acompanhamento das vendas e atividades similares, atuando junto de agências de viagens, operadores turísticos, contas corporativas e demais parceiros relevantes do sector, com foco no crescimento das vendas, desenvolvimento de oportunidades de negócio e fortalecimento da presença da Marca TAAG.
Fundada na Alemanha, em 1994, a AVIAREPS é uma empresa especializada em representação, marketing e comunicação nos sectores da aviação, turismo, hotelaria e outros segmentos relacionados com viagens. A empresa disponibiliza soluções de vendas, marketing, comunicação, desenvolvimento de negócio e outros serviços especializados para múltiplas companhias de referência, em diversas geografias internacionais.
A experiência da AVIAREPS na representação de companhias aéreas em diferentes mercados europeus constitui um ativo e uma vantagem competitiva para o desenvolvimento do negócio da TAAG, explica a companhia angolana numa nota de imprensa.
Assim, a partir de 1 de setembro de 2026, os parceiros e clientes da TAAG na Europa, incluindo naturalmente Portugal, poderão contar com a nova estrutura de representação comercial da companhia, que terá como prioridade apoiar o crescimento sustentável das vendas, reforçar a proximidade com o mercado e o ecossistema de parceiros e promover as soluções de viagem disponibilizadas pela TAAG.
Com esta nova parceria, a TAAG reafirma o compromisso de fortalecer a sua presença internacional, expandir oportunidades comerciais e continuar a aproximar Angola dos principais mercados internacionais.
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