The proliferation of generative artificial intelligence models in the corporate environment has exposed a critical vulnerability to brand reputation and data security. The so-called hallucination effect, characterized by the generation of inaccurate or legally compromising information by bots without strict rules, has become one of the greatest risks on the legal and technology boards of companies.
The adoption of AI architectures with active governance mechanisms emerges as the definitive alternative to ensure compliance with the General Personal Data Protection Law and protect company assets. The pursuit of automation led several corporations to implement generic systems that operate in open environments and without real-time auditing.
This lack of adequate tools increases the risk of non-compliance and data incidents, exposing companies to labor, contractual, and regulatory liabilities. The concern about ethical and legal implications has prevented organizations from fully utilizing the potential of artificial intelligence in their processes.
