Netflix is implementing a new feature on smartphones that significantly alters the viewing experience of users. The streaming platform has officially started making available in Portugal a new TikTok-style navigation format, where users can browse content vertically, moving from one video to another through swipe gestures.
This change represents a transformation in the way content is discovered and consumed in the app, making the experience more immersive and aligned with current short-form video consumption trends. The feature is gradually rolling out to users in Portugal, allowing for a more dynamic interaction with the platform's catalog.
The decision to adopt this TikTok-style format reflects Netflix's response to growing competition in the streaming market and changes in digital entertainment consumption habits, especially among younger audiences who are accustomed to this type of navigation on social networks.
