Sophisticated tomatoes like Rutgers' Scarlet Sunrise could be the next Honeycrisp apples? : Planet Money: NPRPhoto by Papy Nounn on Pexels
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Sophisticated tomatoes like Rutgers' Scarlet Sunrise could be the next Honeycrisp apples? : Planet Money: NPR

Tuugo28 August 2026 at 22:19

The produce aisle is undergoing a significant transformation, with premium fruits and vegetables gaining more space on shelves. Success examples in this segment include the Honeycrisp apple, Cotton Candy grapes, and Cuties tangerines, which have become superstars among consumers. The article questions whether sophisticated tomatoes, like the Scarlet Sunrise developed by Rutgers, could follow the same success path as these fruits. The Rutgers Scarlet Sunrise variety is being presented as a potential candidate to reach the same level of popularity that Honeycrisp achieved in the fruit market.

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