TikTok announced the European expansion of the Out of Phone program, an initiative that allows content created for the platform to be taken to screens installed in physical spaces. Until now, videos were confined to smartphone screens, but with this expansion, the platform intends to change this reality.
The Out of Phone program aims to take creators' content outside the phone, allowing it to be displayed in various physical spaces such as stores, shopping centers, events and other public places. This strategy represents a new battlefront for brands, which now have new opportunities to reach audiences through physical screens.
The European expansion of the program opens new possibilities for both content creators and brands that want to use TikTok as a marketing platform. Content can now be taken to screens installed in physical spaces, creating a bridge between the digital world of the platform and the offline environment.
