Essencial NOW leads on extended broadcasting day with focus on Nepal tragedy coverage
Business

Essencial NOW leads on extended broadcasting day with focus on Nepal tragedy coverage

Record28 August 2026 at 14:52

The NOW channel achieved ratings leadership during its extended broadcasting day, which included in-depth coverage of the Nepal tragedy. This special broadcast allowed the channel to demonstrate its news response capability in events of great international impact.

Between 7:00 PM and 7:30 PM, NOW achieved an audience of 130 thousand and 400 viewers during the peak information-seeking period. This number translated into an average of 3.2% share in that time slot.

The coverage of the Nepal tragedy served as the central event of the channel's extended broadcast, allowing Portuguese viewers to follow live developments in the Asian country. This bet on international disaster coverage reinforced NOW's positioning as an informative alternative in the national channel lineup.

The audience results demonstrate the Portuguese public's interest in quality information about major world events, with the Nepali tragedy capturing the attention of a significant portion of viewers during prime time.

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