Twitter may be about to get a new competitor. A US-based startup founded, among others, by Stephen Coates, former chief legal officer and board member of Twitter, launched this week a new platform called Twitter.now. The platform emerges as an alternative to the original social network and carries the iconic "blue bird" that became the symbol of Twitter.
Stephen Coates is not just any name in the Twitter universe. As former chief legal officer and board member, Coates has deep knowledge of the structure and inner workings of the company that now faces challenges under Elon Musk's leadership. His involvement in founding the new startup brings with it extensive experience and insider knowledge about the platform he intends to compete against.
The move comes at a time of instability for Twitter since its controversial acquisition by Elon Musk. The new Twitter.now platform hits the market with the goal of attracting users who are unhappy with the recent changes implemented on the original social network. The return of the blue bird symbol could be a strategy to appeal to the nostalgia of users who left the platform after the brand change to "X".
