Meta transforms Instagram ad comments into a new lead generation gateway
Technology

Meta transforms Instagram ad comments into a new lead generation gateway

SAPO Notícias28 August 2026 at 11:12

Meta is testing a new feature on Instagram that allows brands to shorten the process between user engagement and lead conversion. The tool aims to facilitate the transition of users who interact with ads to potential customers.

The new feature allows brands to set up automatic private messages that are sent whenever a user comments on an ad with specific keywords previously defined by the company.

This update represents a new gateway for lead generation on Instagram, allowing brands to automate part of their customer acquisition process through direct and personalized interactions with users interested in their products or services.

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