Reverse logistics in practice: the Boti Recicla journey
Business

Reverse logistics in practice: the Boti Recicla journey

SAPO Notícias28 August 2026 at 10:00

The Boti Recicla program, a reverse logistics initiative by Grupo Boticário, is now present in 100% of stores in Portugal. The program allows consumers to return empty packaging at points of sale.

Rossana Gama, Country Manager of Grupo Boticário Portugal, highlights that circularity can only reach scale when it adapts to consumers' real routines. The program's approach was designed to facilitate customer participation in the recycling process.

The goal of Boti Recicla is precisely to bring the circular economy closer to people's daily lives, making the packaging return process as simple as possible within the shopping context.

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