This is an opinion piece that breaks away from the author's usual pattern. In a meta-reflexive way, the author explains that normally his texts follow a pattern: they present an institutional villain, indicate a reform to be made, and use a number to support the argument.
In this specific case, however, the villain is not an external institution — it is the press itself. The argument practically writes itself, according to the author, and the irony arises more naturally than usual.
The raw material for this text is described as different, suggesting that the author is going to analyze or criticize the journalistic class instead of a traditional institutional target. The text indicates that the criticism will be directed at the media.
