The article addresses the "curse of knowledge," a cognitive bias that occurs when someone assumes that all people have the same level of knowledge about a particular topic. The author, a clinical microbiologist, recognized that she had erroneously assumed that everyone knew that kissing a newborn on any part of the head was harmful.
Recently, NHS (National Health Service) surgeon Dr. Karan Raj posted a video on TikTok warning about the dangers of kissing babies. The video generated thousands of comments, revealing that this information was unknown to many people on the platform.
Late last year, the British organization The Lullaby Trust released the results of a survey that revealed that 54% of parents of newborns or people expecting a baby would allow friends and family to kiss the child, demonstrating the lack of awareness about the risks of this practice.




