The issue of wine overproduction in Portugal is presented as a myth that does not correspond to the reality of the national viticultural sector. The article argues that the value of Portuguese grapes and wine cannot be built through palliative or temporary measures.
The text advocates for the establishment of clear and unambiguous rules for the entire wine production and commercialization chain. These rules should aim to guarantee the authenticity and traceability of Portuguese wine products.
Traceability is identified as a fundamental element that should be mandatory throughout the wine value chain. The article suggests that without these guarantees, the authenticity of Portuguese products is compromised.
The rescue and enhancement of Portuguese viticulture depends, according to the article, on the consistent implementation of these regulatory measures, rather than temporary or superficial solutions to the sector's problems.
