Young people sign up for life insurance before having childrenPhoto by Hanna Alves on Pexels
BusinessVila Real

Young people sign up for life insurance before having children

oglobo27 August 2026 at 20:02

Surveys from the insurance sector reveal that young Brazilians are taking out life insurance and family assistance plans at increasingly younger ages, even before having children or assets. SulAmérica registered a 31% growth in premiums issued for policyholders under 40 years old between 2023 and 2024, with a 33.4% increase in the average value of policies. Insurtech Azos identified an 88.17% increase in the number of policies in the same period, with emphasis on the 20 to 24 age group, which grew 139%. The personal insurance segment moved R$ 71.9 billion between January and November 2025, an 8.3% increase compared to the same period the previous year, according to FenaPrevi.

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