Tattooing the brand to get a job interview? The controversial strategy of an AI startup
Business

Tattooing the brand to get a job interview? The controversial strategy of an AI startup

SAPO Notícias27 August 2026 at 20:00

An artificial intelligence startup generated a wave of criticism after launching a recruitment initiative that reportedly required candidates to tattoo the company's brand as a condition for getting a job interview. The strategy, considered extreme and questionable by human resources specialists, reignited the debate about the ethical limits of employer branding and talent attraction practices in the technology sector.

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