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R$ 400 million group bets on AI platform

The Ideal Trends Group, a joint venture with annual revenue exceeding R$ 400 million, launched IdealTrack, a new AI Visibility and GEO (Generative Engine Optimization) platform developed to help brands improve their presence in responses generated by artificial intelligences such as ChatGPT, Gemini, Claude, Perplexity, and Copilot. The technology represents a shift in how consumers discover businesses online, adding a new intermediary to the purchase journey beyond traditional search engines, social media, and SEO. The platform transforms AI visibility into measurable and actionable data for brands.

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