10,000 marketing jobs have already been eliminated: how AI is changing the entry point at agencies

Artificial intelligence has already eliminated 10 million marketing jobs and is fundamentally transforming the way agencies operate. AI agents are taking over tasks traditionally reserved for junior professionals, such as research, basic content creation and data organization, forcing agencies to rethink their team structures, roles and career paths. The impact is already visible in large communication groups, which face the challenge of redefining what it means to be a junior professional in an increasingly automated sector.

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