Эстетическая медицина переживает смену тенденции. Процедуры больше не рассматриваются merely as a way to transform certain features, but rather as a tool to progressively improve appearance in a natural and respectful manner of each person's identity.
The priority, increasingly, is to achieve a rejuvenated version of one's own face without altering the characteristics that make it recognizable. This approach marks a break with the so-called "excesses" that dominated the sector during the period of greatest growth of this industry.
Sector professionals point out that patients are increasingly seeking subtle results that respect their natural appearance, in contrast to more aggressive or transformative procedures that were previously popular.
