Drauzio Varella is target of nearly 3,000 fake ads using his image, UFRJ research indicatesPhoto by Eva Bronzini on Pexels
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Drauzio Varella is target of nearly 3,000 fake ads using his image, UFRJ research indicates

oglobo29 August 2026 at 09:00

Doctor Drauzio Varella is the target of nearly 3,000 fake ads that use his image, according to research conducted by the Federal University of Rio de Janeiro (UFRJ). The fraudulent ads exploit the renowned doctor's reputation to deceive the public.

Minister André Mendonça, vice-president of the Superior Electoral Court (TSE), proposed this week a package of measures to combat the use of deepfakes in elections. Deepfakes are videos with false content created with the aid of Artificial Intelligence.

The article mentions that the world of celebrities already knows this digital underworld well, where their images are used improperly in false advertisements. The full article is exclusive for subscribers.

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