This opinion article by Nuno Antunes, partner at Milford, explores the relationship between consumers and brands, arguing that consumers are not looking for brand experiences, but rather authenticity and concrete results. The author questions the marketing trend of creating artificial experiences and highlights that consumers value transparency, honesty, and the ability of brands to fulfill basic promises more than elaborate experience strategies.
Portuguese airports recorded a 2.5% increase in passenger numbers through July, with July showing growth of 2.1%. This positive performance contrasts with the declines seen in other countries, such as the United States (-9.9%), Cambodia (-9.5%) and Japan (-5.8%), according to Vinci data.
Meo saw its revenues grow 0.3% to 1.297 million euros in the first half, although in the second quarter it recorded a drop in billing of 4.6% to 648 million euros, reflecting competitive pressure in the consumer segment, offset by the expansion of the energy and business services business. The company highlighted the completion of the sale of 65% of Intelcia and the Covilhã Data Center as part of its portfolio optimization strategy. CEO Ana Figueiredo highlighted the company's "resilience" in a challenging period for the telecommunications sector.
Capital market rules are being changed again to adapt to new European directives and simplify investment. The new minimum threshold is set at 12 million euros, a significant increase compared to the eight million currently in force, representing an important change in the regulatory framework of the sector.
The CEO of Meo, Ana Figueiredo, states that the second quarter results confirm the company's resilience during one of the most challenging periods the telecommunications sector is experiencing.
