With Häagen-Dazs leaving, which premium ice cream brands gain ground in Brazil?Photo by Mario Luis Buonfiglio on Pexels
BusinessCoimbra

With Häagen-Dazs leaving, which premium ice cream brands gain ground in Brazil?

oglobo26 August 2026 at 16:03

The American company General Mills, owner of the premium ice cream brand Häagen-Dazs, announced that the brand will no longer be distributed in Brazil, catching fans by surprise, despite the company having announced in March a global reformulation of its portfolio, which opened space for other premium brands in the Brazilian market.

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